AI-NATIVE REVENUE PARTNER
I partner with founders to build AI-native marketing systems they own, and I only get paid when those systems produce.
$50M+ generated across 6 industries. Most of it AI-native. Profit-share only. 12-month engagements.
THE BET
I believe the next decade of marketing belongs to operators who treat your business like their own.
AI made it possible for one operator to genuinely partner with multiple businesses at the same time. Installing real systems, running them, optimizing them, and handing them back. That isn't a service I sell. It's the work I'm here to do.
I take a share of the upside because that's the only honest way to do this. If you don't grow, I don't either. That's the partnership.
APPROACH
The AI Marketing OS, deployed inside your business.
Three layers running in production today across an 8-brand, 40+ location portfolio. The same architecture deploys inside your business under partnership.
01
Proprietary AI Marketing OS
30+ specialized AI skills running campaign architecture, creative strategy, conversion optimization, retention, AEO/SEO, and brand voice. Model-agnostic. Production-grade. Compresses brief-to-execution from weeks to hours.
02
Agentic Execution Layer
AI voice agents and scheduling systems handle inbound lead qualification end to end. First-contact response time goes from days to minutes. Booked appointments without human intervention.
03
Human-in-the-Loop Governance
AI runs the volume. I run the judgment. Every revenue-critical output is reviewed by a senior marketing executive, not a junior account manager. The systems scale, the standards don't slip.
RESULTS
Six industries. One playbook. The numbers that matter.
Nameless on purpose. The strategy is what travels across niches, not the logos.
01 / DTC SUPPLEMENT BRAND
$50K to $150K weekly. In 7 days.
SITUATION
Brand running a flat ad account and a broken funnel. Weekly revenue stuck at $50K with no clear path forward.
ACTION
Restructured the ad account architecture and rebuilt the funnel strategy from scratch.
RESULT
Tripled weekly revenue from $50K to $150K in 7 days. The framework is still their core operating model today.
WHAT WAS HARD
The first 72 hours looked like the new system was failing. Spend was up, conversions were flat. Held the line. Day 4 it broke.
02 / DTC ECOMMERCE APPAREL · $10 TO $15M ARR
$3M net-new revenue. All-time ROAS record.
SITUATION
Peak-season demand capture left on the table at a $10 to $15M ARR DTC brand.
ACTION
Architected a viral campaign and synced paid media spend with inventory logistics in real time.
RESULT
$3M in net-new revenue. All-time company ROAS record across all historical campaigns.
WHAT WAS HARD
Inventory and acquisition were operating on different timelines. Misalignment would have meant stockouts at peak demand. The sync had to be calibrated weekly.
03 / MULTI-BRAND FITNESS PORTFOLIO · 8 BRANDS, 40+ LOCATIONS
30% growth after a 4-year plateau.
SITUATION
8 brands, 40+ locations, plateaued for 4 years. Fragmented data, brand voice drift, no shared GTM.
ACTION
Restructured marketing strategy, deployed AI execution systems, reallocated 7-figure annual ad budget.
RESULT
30% revenue growth. 50% CPL reduction. First-contact response time cut from 48 hours to 3 hours.
WHAT WAS HARD
8 different brand voices, 40 franchisees, fragmented data infrastructure. Building one GTM framework that worked across all of them without breaking local market nuance took 4 months of architecture before any growth showed up.
04 / NON-LETHAL DEFENSE BRAND
Demand outran manufacturing capacity.
SITUATION
Stalled growth and a performance plateau in a category with heavy compliance constraints.
ACTION
Performance scaling strategy and full acquisition rebuild against a small defined ICP.
RESULT
Demand outran manufacturing capacity. Strategic pause to let production catch up to the new revenue baseline.
WHAT WAS HARD
Compliance constraints on creative, ad platform sensitivity to the category, and a small ICP. The acquisition strategy had to thread a narrow needle.
05 / BOOTSTRAPPED DTC ECOMMERCE · FOUNDER, EXIT
$300 to $1M+. Bootstrapped exit.
SITUATION
Started with $300 in capital. No outside funding. No safety net.
ACTION
High-ROI paid media, guerrilla marketing, business model pivot from dropship to vertical white-label, international vendor partnerships.
RESULT
$1M+ in revenue. Successful exit. Full cycle from launch through sale managed solo.
WHAT WAS HARD
Dropship margins were too thin to scale. Pivoting to white-label meant rebuilding supply chain mid-flight while still hitting daily revenue targets.
06 / OWNED DIGITAL MEDIA · YOUTUBE + TIKTOK
20M+ organic views from zero.
SITUATION
Zero audience. Zero starting distribution. Zero paid spend.
ACTION
Built a self-owned audience from the ground up across YouTube and TikTok. Format-tested into the platforms instead of buying attention.
RESULT
20M+ organic views built without paid acquisition. Direct evidence the underlying instinct for digital attention is real.
WHAT WAS HARD
Platform algorithms shift constantly. Finding the format and cadence that worked across both platforms required testing through dozens of dead-end iterations before patterns showed up.
PARTNERSHIP
Most marketing partnerships ask you to hand over the keys.
Mine doesn't.
You own everything we build. The systems, the AI infrastructure, the playbooks, the data. I bring the 8 years of operator experience and the AI Marketing OS, install it inside your business, take a share of the upside we create together, and leave you stronger than you were.
STEP 01
Diagnostic
FREE · 14 DAYS
A deep audit of your marketing operation, funnel, attribution, and AI readiness. You get a written diagnosis and a partnership proposal. No fee. No commitment.
STEP 02
Build
PROFIT SHARE BEGINS
I install the AI Marketing OS, integrate with your stack, stand up the agentic layer, and lock the baseline. The 12-month engagement begins. Profit share triggers on quarterly revenue above your locked baseline.
STEP 03
Run and Graduate
MONTH 12
Ongoing operation, optimization, and team enablement. By month 12, your team owns the systems and operates them independently. The goal is graduation, not renewal.
TERMS
- 15% of incremental revenue, measured quarter over quarter against locked baseline
- 12 months default engagement length
- 90-day mutual exit. If the partnership isn't producing in the first 90 days, you can exit. No fee, no fight. You keep everything I've built inside your business and we both move on
- Founder retains full ownership of all infrastructure, systems, and data
- No setup fee. No retainer. No invoices. Pure profit share
After graduation, an optional advisor relationship is available for founders who want continued strategic access. Available on request.
FIT
Who this is for, and who it isn't.
- $5M+ in annual revenue. Sweet spot $5 to $20M
- Service business or DTC with marketing as the primary growth lever
- Founder-led. Founder still making the call
- Willing to share data, attribution, and revenue numbers
- Wants a partner, not a vendor
- Believes the operator can move faster than the agency
- Pre-revenue or sub-$5M. You need execution help, not a partner
- Looking for an agency, a retainer, or a fractional CMO
- Won't expose financials or attribution data
- Wants someone to do AI for the resume bullet
- Decision requires a committee
- Needs marketing to be invisible to the founder
ABOUT
AI-NATIVE OPERATOR · 2X FOUNDER · 8+ YEARS
8+ years, $50M+ in lifetime revenue impact, 8-figure P&L ownership across multi-brand portfolios, scale-ups, and founded ventures. Currently operating an 8-brand, 40+ location portfolio. Architect of a proprietary AI Marketing OS running in production today.
I've built. I've failed. I've rebuilt.
My first DTC brand went from $300 in starting capital to $1M+ in revenue and a clean exit, but only after I pivoted the business model out of dropshipping when the margins broke. I've watched plateaus from inside companies that didn't know they were plateaued. I've made bad creative calls and watched them tank ROAS. The reason I can recognize a stuck business in 14 days now is because I've been the operator stuck inside one.
A note on why I do this.
I've been the founder watching my marketing partner phone it in. I've also been the marketing partner in over my head with a brand I cared about. Both feel terrible.
What I'm building now feels different. Helping a founder finally break through a plateau they've been stuck in for years, and walking away knowing they own the system that did it, that's the work. I get paid well when it works, and I should. But the part that keeps me up at night isn't the revenue share. It's whether you actually break through.
If that lands with you, we should probably talk.
APPLY
Tell me about your business.
I review every application personally. If we're a fit, you'll hear from me within 48 hours.